Cape Town

Area profiles are great for SEO as they contain area specific and real estate keywords. In addition, they allow you to establish yourself as an area specialist. Fully exploit this feature and reap the rewards.

What to Include:

• A brief history of the area.
• Benefits of living / working / investing in the area
• Relevant Attractions
• Relevant Amenities
• Prominent Office Parks / Industrial investment opportunities (if applicable)
• A call to action that encourages website visitors to contact you, should they need additional information

Remember to:

1) Be original

Simply copying and pasting area information from Wikipedia won't cut it. Create original content with relevant keywords that will keep Google happy.

2) Convert your knowledge into copy

Nobody knows your area better than you. Use that to your advantage by adding information about your area's hidden gems. Provide your website visitors with information that they will find nowhere else. This will illustrate to them that you are the go-to real estate company, should they require any information about the neighbourhood they are keen to invest in.

3) Be useful

If you include information about attractions in your area profiles, be sure to link out to the relevant websites. This will provide your audience with additional information and in the process position you as a helpful resource.

* Always remember to set the hyperlink to open up in a new tab to ensure that your website visitors stay on your website.

4) Be thorough

Include as much relevant information as possible. Do some planning before jumping in and writing an area profile to insure that you add the best (and most relevant) features of your area. Put yourself in the shoes of your audience - what factors would be most important to them?